{"product_id":"ardeshir-and-pirojsha-godrej-pioneers-of-progress-amar-chitra-katha","title":"Ardeshir and Pirojsha Godrej: Pioneers of Progress","description":"\u003cp data-mce-fragment=\"1\"\u003e125 years ago, Ardeshir Godrej, a young man of 29 years, set up a small factory in Lalbaug in\u003cbr data-mce-fragment=\"1\"\u003eBombay to make locks – the first of its kind in India. This was the humble origin of what today\u003cbr data-mce-fragment=\"1\"\u003ehas become a trusted household name—‘Godrej’. The story of the Godrej family is a tale of\u003cbr data-mce-fragment=\"1\"\u003ecourage, innovation and entrepreneurship.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eArdeshir Burjorji Godrej dealt with personal tragedy and many disappointments before finding\u003cbr data-mce-fragment=\"1\"\u003ehis true calling – making complex mechanisms for locks. He was an inventor, who looked up to\u003cbr data-mce-fragment=\"1\"\u003enationalist leaders like Dadabhai Naoroji, Gopal Krishna Gokhale, Lokmanya Tilak and\u003cbr data-mce-fragment=\"1\"\u003eMahatma Gandhi. Infuriated by India’s impoverishment at the hands of the British, the call to\u003cbr data-mce-fragment=\"1\"\u003eaction of the Swadeshi Movement resonated deeply with him. After successfully launching\u003cbr data-mce-fragment=\"1\"\u003ebusinesses in locks, safes, and soaps; his agile mind never ceased to look for new products to\u003cbr data-mce-fragment=\"1\"\u003eprove that ‘Made in India’ quality could not only meet, but exceed world class standards.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePirojsha Burjorji Godrej was Ardeshir’s younger brother, who had a penchant for numbers, and\u003cbr data-mce-fragment=\"1\"\u003eshared the same nationalist ideals as his sibling. He expanded the business into steel furniture,\u003cbr data-mce-fragment=\"1\"\u003etypewriters, refrigerators, forklift trucks, trucks and machine tools. Meticulous about quality,\u003cbr data-mce-fragment=\"1\"\u003ecustomer satisfaction and worker’s welfare, his most notable achievement was the\u003cbr data-mce-fragment=\"1\"\u003etransformation of the tiny hamlet of Vikhroli (a suburb in Mumbai) into a thriving industrial\u003cbr data-mce-fragment=\"1\"\u003etownship, renamed Pirojshanagar after his death in 1972.\u003c\/p\u003e\n\n\u003cstrong\u003ePlease note : Color may slightly vary due to lighting and screen settings.\u003c\/strong\u003e","brand":"Amar Chitra katha","offers":[{"title":"Default Title","offer_id":42039704027331,"sku":"ACK-015","price":26.56,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/0347\/7337\/products\/ardeshir-and-pirojsha-godrej_1.jpg?v=1660023917","url":"https:\/\/trondiaus.com\/en-ca\/products\/ardeshir-and-pirojsha-godrej-pioneers-of-progress-amar-chitra-katha","provider":"Trendia","version":"1.0","type":"link"}